We are excited to be partnering with the Melbourne Stars in the T20 Big Bash League cricket. We have a desire to work with ambitious, exciting and like-minded partners who can help the business speak to a wider audience. The sponsorship also provides us with an excellent opportunity to cross-promote through our Victorian store network, which currently comprises 59 stores.
In January 2014 we will be sponsoring a national mix of tennis tournaments this season including; The Hopman Cup (WA), The World Tennis Challenge (SA), The Brisbane International (QLD) and The Apia International (SYD). We believe this sponsorship reflects our ongoing commitment to better engage with our consumers across all of Australia as we continue to open stores nationwide.
The sponsorship of the New Zealand Auckland Nines has given us the opportunity to reach out to our New Zealand counterparts and talk to our consumers in new ways. This sponsorship allows us the opportunity to remain relevant and engaged in our customers minds, while simultaneously supporting an event we love! The format of this competition is truly unique, and we believe this is a trait we resonate strongly with!